Beauty Guide

Greta, founder of GRETA LION and a hair stylist for over 13 years, shares how HEALTHY HAIR was born and her step by step hair washing ritual: how much shampoo,...

The MINI hair brush with its clip is a bag charm and a brush you always have on hand. Greta on how to wear it, which colour suits which bag,...

Hair stylist Greta on choosing a GRETA LION hair brush as a gift: a colour for every personality, full size or MINI, the unboxing, her daily ritual and care.

Makeup artist Greta on how to line your lips step by step, choose between Cocoa, Smoke Pink and Cendré, and get a soft, natural result with MOM.

What the “vibration” in LOVE VIBES really is, what’s in the formula, how to wear it with Lip pencil MOM and what to realistically expect.

Seven colors, two sizes, one brush design. How the two bristle types work, full-size or MINI, how to brush without breakage, and how to keep it clean.

Ten brushes, one bag, a specific job for each. What every Greta Lion brush is for, which products to pair it with, and how to keep the set in shape...

What a setting spray can and can't do for wear time, why LOCK MAKEUP holds makeup without silicones, and how to apply it so it actually works.

Why a foundation stick isn't just a travel-friendly liquid – the formula science behind the format, the three shades, and how to pick yours.

AIRLUME comes in two shades that are designed to work as a pair, not a choice. Here's how to pick, combine, and why the formula holds up under the eyes...

What "glass skin" actually means (hydration, smoothness, and glow, all at once) and how our Face Mist "GLASS SKIN" delivers it in one spray.

Why our best-selling lip liner is named after a childhood memory, and what in the formula makes it glide, blend and stay waterproof.