Most of us choose our skincare with great care, yet hair care often stops at a quick wash. We asked Greta, founder of GRETA LION, who worked for more than 13 years as a makeup artist and hair stylist, how the HEALTHY HAIR shampoo and conditioner-mask were born, and how she washes her own hair so it stays soft, shiny and moves beautifully.
How HEALTHY HAIR was born
"Hair care was never a new field for me," says Greta. "For more than 13 years I worked not only as a makeup artist but also as a hair stylist, so hair care was a very natural next step for GRETA LION."
First came the GRETA LION hair brushes, and then the wish to offer a complete ritual. "It always mattered to me that hair looks beautiful not only after a visit to the stylist, but every day at home."
The idea behind HEALTHY HAIR was to bring the philosophy of skincare to hair care. "We give our skin so much attention, we choose ingredients and textures so carefully, while hair care sometimes stops at simply washing. I wanted to change that."
What hair is most often missing
Over her years as a stylist, Greta noticed that women usually want very similar things: hair that is soft, shiny, easy to brush, falls beautifully and never looks weighed down. She often saw hair that had become rough and lost its smoothness after colouring, bleaching or frequent heat styling.
"For me, beautiful hair is not hair that looks perfectly polished. What matters most is that it moves naturally, falls beautifully and feels lovely to touch."
What makes the HEALTHY HAIR shampoo different
"What matters most to me is a carefully thought out formula and the result you feel after washing," says Greta. The HEALTHY HAIR shampoo was created on skincare principles, with four hydrolyzed proteins (corn, wheat, soy and rice), hyaluronic acid, biotin and plant extracts.
"I wanted the shampoo to cleanse gently but effectively, so hair never feels rough or overly dry afterwards. I don't like that squeaky feeling, which people sometimes mistake for being extra clean."
Why the conditioner is also a mask
"We wanted one product you can use in two ways," explains Greta. "Fewer products in the bathroom, but more ways to adapt them to your needs."
- When you're in a hurry: leave the conditioner-mask on for 2 to 5 minutes. Hair feels softer and is easier to brush.
- When you want a deeper ritual: leave it on for 10 to 15 minutes.
The formula contains three ceramides, an amino acid complex, hydrolyzed keratin, creatine and a blend of oils, chosen to give hair smoothness, softness and a beautiful shine. "I love not having to buy a conditioner and a mask separately. One product adapts to the rhythm of my day."
Greta's hair washing ritual, step by step
- Brush your hair well before washing. Tangles are easier to work out while hair is dry.
- Wet your hair with pleasantly warm, not hot, water.
- Spread a small amount of shampoo between your palms and gently massage your scalp with your fingertips. Don't scrub the lengths, the water will rinse them as it runs through.
- If you've used a lot of styling products or your scalp gets oily quickly, wash a second time. Two washes are not a must for everyone.
- Gently squeeze out the excess water and work the conditioner-mask through the lengths, avoiding the roots. Leave it on for 2 to 5 or 10 to 15 minutes and rinse thoroughly.
- Pat your hair dry with a towel instead of rubbing. "It's a small habit, but it really matters."
Which hair types HEALTHY HAIR suits
HEALTHY HAIR was created for many hair types. Greta especially recommends it for hair that lacks softness and smoothness, tangles easily or looks dry. Coloured and bleached hair often needs more gentleness, curly hair easier detangling, and fine hair should never be weighed down. "That's why I always suggest adjusting the amount of conditioner-mask to your own hair."
The products are for men too. "I don't like dividing hair care by gender at all. Hair has its own needs, not a gender. That is the GRETA LION philosophy."
The most common hair washing mistakes
"There is no single rule for how often to wash your hair," says Greta. If your scalp gets oily quickly, you can wash every day, while drier hair may need washing much less often. The mistakes she saw most often with clients:
- Too much shampoo and scrubbing too hard. Shampoo is meant mainly for the scalp, not for washing the full length.
- Skipping conditioner, especially with fine hair. Simply use less and put it where it's needed most.
- Treating wet hair roughly: rubbing it with a towel or forcing a brush through it in a hurry.
"Sometimes changing a few daily habits is all it takes for a more beautiful result."
How to brush your hair after washing
Greta starts her routine before washing, by gently brushing her hair. She uses her GRETA LION brush for everyday brushing and styling of dry hair. After washing, the key is not to rush: she lets straight hair dry a little, then carefully detangles from the ends, working her way up. For very wet hair, a wide-tooth comb is the best choice.
"The secret to beautiful hair is not one miracle product. It's a few simple steps done right, which over time become a habit."
The scent and the ritual
"It really matters to me that even everyday hair washing feels like a lovely ritual," says Greta. She describes the HEALTHY HAIR scent as fresh and subtle, like freshly washed hair. The packaging is clean and minimal, so it looks beautiful in the bathroom, yet it is easy to use. "I wanted every wash to feel like a little visit to a beauty salon, even if you're washing your hair at home after a long day."
HEALTHY HAIR as a gift
Greta would give HEALTHY HAIR to a woman or a man alike, because good everyday care matters to everyone. Her favourite pairing is the HEALTHY HAIR set together with a GRETA LION hair brush. For more ideas, read our hair brush gift guide.
"For me, luxury doesn't have to mean something very expensive or saved for special occasions. Luxury is attention to yourself and to the small details of every day."
Frequently asked questions
Should I wash my hair twice?
Not necessarily. A second wash is worth it if you've used a lot of styling products or your scalp gets oily quickly.
How long should I leave the conditioner-mask on?
2 to 5 minutes for everyday use, and 10 to 15 minutes for a deeper ritual.
Is HEALTHY HAIR good for fine hair?
Yes. Use a smaller amount of conditioner-mask and work it through the lengths, avoiding the roots.
Is HEALTHY HAIR suitable for men?
Yes. Greta doesn't divide hair care by gender: hair has its own needs, not a gender.
How should I brush wet hair?
Take your time. Let your hair dry a little and detangle from the ends upwards, and use a wide-tooth comb on very wet hair.