The athletes of the Lithuanian Deaf Sports Committee and Greta Lion launched a new social women’s campaign TOGETHER WE ARE POWERFUL in May 2024.
With this social campaign, our brand aims to spread solidarity and unity among women, and to show that disability does not hinder but is your superpower!
The lost ability to hear (as for the athletes) or walk (as it once was for Greta) returns as discovered inner strength to overcome painful experiences better and to enjoy every kind of beauty in this life. Campaign TOGETHER WE ARE POWERFUL encourages every woman and person with a disability: the strongest power lies within you!
Greta, the founder of Greta Lion, wants to inspire and says that disability is not a verdict but a double strength. Ten years ago, Greta herself suffered a serious injury - a spinal fracture and faces the consequences until now: wears a leg splint, has a balance disorder, and cannot run. But we all know: what doesn't kill us, makes us stronger! Now, with eyes full of joy, Greta emphasizes that although this painful event slowed down her walking pace, it did not stop her life. Greta wants to change society's attitude towards people with disabilities and aims to inspire that everything is possible. We have endless lessons to gain from individuals with disabilities: patience, kindness, strength, courage, and discipline. Our brand spreads not only positivity but also social responsibility: to make everyone feel equal, accepted, and special.
There are countless wonderful colors in this world, so our products are of bright, playful colors - so that people can see life through a more joyful, vibrant, and happy lense. Most importantly, Greta Lion does not divide people but unites the healthy and the disabled 🦻
From now on, the Greta Lion brand will contribute even more to the deaf community: soon, there will be an international sign language inscription "Greta Lion" on our product packaging. Arms are not only a communication tool for the deaf but also a work tool for makeup artists. Therefore, it is a symbol connecting our products with the deaf community.
